Margot Bowman

email me at : bowmanmargot@gmail.com

Friday, 23 April 2010

DESIGN DRIVEN INNOVATION - ROBERTO VERGANTI (REVIEW BY DAN SAFFER)










I really liked 2 bits from this review . . .


"People do not buy products . . . 'but meanings.
People use things for profound emotional, & sociological reasons as well as utilitarian ones' "


"That meaning can be changed by positioning that object as another kind of object
a formerly workplace product like a computer as a household product instead"


I think thats what you see happening with the Up-Cycling culture in South Africa.
The plastic bag is no longer something to be gotten rid of it becomes something to cheris & celebrate


PERHAPS MORE IMPORTANTLY IN THIS SPECIFIC CASE 
IT TRANSFORMS FROM EBING A UTILITARIAN OBJECT TO A DECORATIVE ONE

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